For now at least, it is definitely ok to have multiple Twitter accounts and many users do. But you may be wondering why anyone would want more than one Twitter account in the first place. Believe it or not, there are several extremely valid (and useful) reasons to utilize more than one Twitter account.
Here’s a few examples to help you wrap your head around the idea of having multiple Twitter accounts being a good thing:
Multiple niche businesses = multiple Twitter accounts
This one definitely applies to Internet marketers who often have their hands in tons of different niches. However, even if you’re somebody who has two niche businesses or websites, you may want to consider separate Twitter accounts for them.
For instance, let’s say you are a freelance writer and you also have a blog in the cooking niche. You are going to have a lot of blog readers who are interested in your cooking tips but couldn’t care less about your writing services. Therefor to keep them following you and engaged as a reader, it will benefit you to separate the two with separate Twitter accounts.
Is it business or personal?
Similar to the example above, you may want to keep these two things separate. You don’t necessarily want to act like someone you’re not to your clients and business associates, however, you might not want them seeing tweets about how drunk you were at your friend’s birthday party last night.
Yes, it’s still “out there” for them to find, but this way you don’t have the contradiction of a business associate following you to find keep in touch with work stuff and “being forced to read about your personal endeavors”.
It’s also no fun to have to feel like you need to censor yourself because of some people that are following you. Depending on your work, it’s definitely possible to mix business with pleasure, having the option to separate the two with separate Twitter accounts is definitely a must for some.
One account for a smaller group
Some people like to have multiple Twitter accounts that are limited to smaller groups of people like close friends and family. In business you may even have one specific Twitter account for one product you released or maybe you have a coaching class and you want only your students to follow one account for updates.
Really, you’re only limit is you as you can use a twitter account for any group of people you choose. But, this may have given you a couple ideas for using multiple Twitter accounts that you haven’t thought of.
